Get It In Writing, a leader in media relations strategies for pro audio/video, music technology, and media production, has announced a strategic alliance with The Inside Story, a new UK-based media consulting firm founded by veteran industry editor Barney Jameson. The alliance delivers the combined experience and networks of both firms, plus expertise in key global markets including the USA, Europe, the Middle East, and Asia.
The arrangement marks the creation of a truly international media and marketing consortium. Though each firm will operate independently, clients of both will have access to a range of resources and services unrivalled in the industry. As part of this alliance, Jameson will serve as International Editorial Director for Get It In Writing, providing a presence in the UK and Europe, as well as a wide network and wealth of experience in the EMEA and APAC regions.
The arrangement comes at a time of expansion for Get It In Writing, whose client list continues to grow with a portfolio of leading brands from the professional audio, AV and MI sectors. "We are thrilled to join forces with Barney and The Inside Story," remarked Daniel Keller, CEO of Get It In Writing. "More than just providing a presence on two continents, this alliance enables us to offer our clients a global range of media services and expertise that vastly exceeds the sum of its parts. It's an exciting time for us."
"A lot of companies have difficulty in approaching the press - not because they have nothing to say, but because they don't know how best to say it. That's what The Inside Story is for - helping companies to build more meaningful, long-term relationships with the media," explained Barney Jameson, Director of The Inside Story. "Get It In Writing shares a similar philosophy and to ally our companies is tremendously exciting. This arrangement grants us a doorway into every major market in the world, and I look forward to our two companies working closely together for many years to come."