Get It In Writing, a leader in media relations strategies for pro audio/video, music technology, and media production, has announced a strategic alliance with The Inside Story, a new UK-based media consulting firm founded by veteran industry editor Barney Jameson. The alliance delivers the combined experience and networks of both firms, plus expertise in key global markets including the USA, Europe, the Middle East, and Asia.

The arrangement marks the creation of a truly international media and...

A newly launched media consultancy is set to change how companies within the pro audio and MI industries connect with the press. The Inside Story, the UK-based, globally focused consultancy has been established by long-standing industry editor and publisher Barney Jameson, and has been founded on the principle of rejecting “off-the-shelf” PR in favour of a more strategic, individual approach.

Jameson is the former editor of Pro Audio Asia, as well as editorial director of Blank Canvas Publishing...

Each April the German city of Frankfurt celebrates the arrival of spring by raising its hotel rates in anticipation of the Pro Light + Sound exhibition. Whether that fine tradition will continue depends largely on how the industry reacts to this year's show, and the raft of format changes it will introduce. To say the least, the response so far has been cautious, and It's no wonder - for an industry based on technology, pro audio can be surprisingly conservative. Introducing such a large number...